Caroline Trudeau is a 20-year career digital strategy and experience executive. She has built and lead global teams that have imagined and successfully delivered innovation and transformation initiatives at some of the world’s most powerful brands, including IBM, BMW, ExxonMobil, Volkswagen, Hilton Worldwide, Gannett, AARP, lululemon and AOL. She is passionate about leadership. She practices a people-centered approach that infuses creativity and empathy as the foundation and guide to innovation in customer experience, marketing, technology and business operations.
Caroline was born and grew up in Montréal, Canada. As a teenager, she made her first international move to the US. She is a graduate of Arizona State University (B.S. Management, 1998) and The George Washington University (M.S. Project Management, 2008). She lives in Virginia, just outside of Washington, DC and is looking for opportunities to further her global career in Munich, Germany.
She currently leads Collective Thoughts, an American boutique creative consult-agency she founded in 2018. Her mission is to serve global companies seeking to create meaningful, transformative, insight-informed, results-oriented and emotion-evoking experiences to activate radical and purposeful change. She works with global start-ups to create, evolve and execute on their business and go-to-market strategies.